loyalty program

5 Types of Customer Loyalty Programs


If you’re getting serious about value management and customer retention, you’ve probably considered creating a customer loyalty program that could help you hold onto your best clients and give consumers even more of a reason

customer value

How Relationship Marketing Can Drive Customer Loyalty


Without loyal customers, a business simply cannot thrive. Various organizations have employed all sorts of tactics to grow and retain this valuable base, but relationship marketing is proving to be the most invaluable strategy of