Baltimore News Journal

If your business website simply isn’t bringing in the traffic you had hoped to see, it’s time to make some changes.  You may have a beautiful website in play, but there are a few tactical design elements that really place your pages in front of the people who need it most.  

Your business website needs to align correctly with what the internet’s most popular search engines use to create their search results, so your business can appear at the top of the page when consumers are in need of your services.  

Learn the concepts of SEO

Search engine optimization is a collective term for all the details of design that make your website easy to find online.  Most web users don’t go directly to a predesignated website address when online.  

Instead, people use search engines to find a host of results from which to choose.  The concepts of SEO will teach you how to create digital content that works alongside the search engine sorting algorithms to place your pages on top.  

Add communication opportunities

Your website can be a little more interactive if you add a chat bot to the mix.  People need a way to connect with someone in your organization, and a capable chat bot offers communication opportunities twenty-four hours a day.  

Take this site providing PSA oxygen generators, for example.  At the bottom of the page, you’re presented with a simple contact form which hosts the beginning of a chance to build rapport with consumers.  

Always design for mobile

Mobile users are a huge part of the online population.  If you want your website to be useful to all who discover it, you need to build with mobile optimization in mind.  

The way a mobile phone presents the pages of the web is much different than that of a laptop or personal computer, and you have to make the necessary adjustments to save users from pinching and swiping their screens to view various aspects of your site.  

Focus on speed and quality

Your business website could be better if people could view it with no wait on loading times.  Your pages should load within a second of users landing on your website, but you still need high quality media weaved into the content to hold the attention of web users.  

Use images, videos, quotes, and other media insertions to variate the content on your pages and keep users engaged with your site.  The longer a person spends exploring what your site has to offer, the more likely they are to make a purchase.

Learn to craft a compelling call to action

Engagement is all in the way you work your business website design.  Learn to craft a compelling call to action, and urge users to do something.  A good call to action creates an experience for interested consumers, and it’s a great way to open the door to a long-lasting relationship.