Baltimore News Journal

Your business has plenty of competition online, and your website has got to have the right elements present within its design to make a lasting impact on your target audience.  

The internet is a tough spot to make a mark when you don’t know how to properly tweak your design for visibility.  Take some time to step into some research before you start out on the journey of building your digital presence.  

Here is a brief look at a few business website design tips to help you stay ahead of the competition and in the limelight with consumers.  

Design for simplicity

Simplicity sells when it comes to website design.  If your pages are easy to understand and simple to maneuver, web users will be more likely to take the time to really explore what your website has to offer.  

Start with an easy to follow navigation design.  Business websites typically do well with a stationary navigation bar, as users are instinctually familiar with how they work.   

Design for communication

Communication is crucial in business, and your website should be built to facilitate boosted communication.  Your business needs to maintain a back and forth conversation with your target audience.  

Your website needs a “Contact Us” page as part of the design, but there’s more to communication than that one page.  Your website should play host to several elements purposed to encourage consumers to talk.  

This organization that specializes in big foundation repair/renewal placed a simple “let’s talk” contact form at the bottom of their page.  Add a contact form and a “leave a comment” box for passing users to leave their questions/concerns, so a connection is formed.  

Design for mobile 

The changing culture of mobile devices has shifted the population of the internet in recent years.  Mobile users typically dominate at any given time on the web, so it’s to your advantage to design for mobile compatibility.  

Design for speed 

Speed is an equally vital element of a successful business website design.  The world is a fast-paced place in terms of business, and a slow website won’t do you any good.  

Always make sure you’re looking out for your site’s loading speeds.  Loading within just a few seconds is crucial to retaining the interest of passing web users.  Check the performance of your site, and make the necessary changes to boost your speed today.  

Design for Google 

If you delve into the ins and outs of search engine optimization, you’ll find all the information you need to land at the top of the Google SERPs (search engine results pages).  Ranking high in the SERPs will place your business in the limelight when users search relevant topics.