Baltimore News Journal

When you’re working to get your business website just right, you have to know what makes a site workable.  You have to know what makes a website appealing to web users, and you have to know how to make your mark on the various search engines of the internet.  

Take your place among the competition online, and start by designing a great website.  Here is a brief look at a few of the most important elements you’ll need in play to create a business website that shines. 

Simple navigational setup 

When web users land on your website, show them it’s easy to look into the various aspects of your pages.  Go with a stationary navigation setup, and consumers won’t have to wonder how to get around.  

This element of design works in any industry of business.  This hydrostatic pressure testing website makes it easier to scour the site for information by supplying a stationary navigation bar along the top of the page.  

Mobile functionality and optimization

Working with the prevalence of mobile technology in today’s culture will help make your business website more relevant.  Mobile users are quickly taking over the internet, making it increasingly more important that businesses design for mobile access.  

Take the time to become fluent in mobile optimization, and use what you’ve learned to tweak the design of your site.  A mobile-friendly design will make it easy for all potential clients to access all parts of your site.  

Compelling call to action 

Your website should be built to solicit a response from web users.  Adding several different compelling call to action pieces to your design helps to send the mess of “do” to web users.  Do take action now, and do click here for more.  

Learn more about how to craft a call to action that makes people move, and enjoy a more productive response to your business website.  Click here for more information… just kidding!

Engaging content that informs

A website that makes an impression on consumers is a website that is fluent in engagement.  The more you can get your digital audience to do while they’re on your pages, the more likely you are to turn their interest into a business relationship.  

Use high quality images, videos, and strategic color schemes to more efficiently hold the attention of your web audience.  People want something interesting to look at, and it’s your job to fulfill that desire.  

Proper SEO dynamics throughout 

Search engine optimization design tactics should be integrated throughout the design of your business website.  Making your mark on the SERPs (search engine results pages) makes your website more visible to web users.  

When people search for something pertaining to your business, you want Google to suggest your website first.  Proper SEO tactics will help you make achieving that goal more reachable.