3 Tips For Growing Your Interior Design Business
Growing any kind of small business is never easy. But if your small business is one that requires you to find clients and then work with them in their homes, like with the kind of work that interior designers do, this time can be especially challenging for growing or even sustaining your business.
Luckily, there are some things that can help you to get your business off the ground and grow it to a size that you’re comfortable with. To help you see how this can be done, here are three tips for growing your interior design business.
Only Share The Best Images Of Your Work
One of the biggest marketing pieces that interior designers can use is examples of their past work. With so much of modern businesses taking place online, it’s vital that interior designers know of places where they can post pictures of their work and showcase what they’re capable of to people who may be looking for an interior designer.
When doing this, however, Andrew Nodell, a contributor to Architectural Digest, advises that you only post and showcase pictures of your absolute best work. This means that if there’s an image of your project that you’re not happy with, whether it’s due to the lighting or the angle, that you don’t use that image for marketing purposes. It’s much better to have fewer images that you’re totally proud of than to have a lot of images that are only mediocre.
Try To Find Your Niche
As an interior designer, you might love working on all kinds of rooms in all kinds of homes. But for the sake of growing your business, you might find that you benefit from being in more of a niche market.
Knowing this, the staff of Entrepreneur.com recommends that you try to specialize in something, like lighting or kitchen design. When you’re able to have a speciality, you may find that it’s easier for you to be well known for this particular type of interior design rather than trying to make a name for yourself as an overall interior designer. This could be a great way to get your foot in the door for many projects that then turn into something bigger, too.
Don’t Neglect The Business Aspect
When your business is all about a certain skill that you have or are passionate about, like interior design, it can be easy to forget about all of the other aspects of running a business. But if you do this, your business will definitely suffer.
To combat this, Eric Goldschein, a contributor to JustBusiness.com, advises that you find a way to keep up with the business aspect of running your business, like managing inventory, finding employees, marketing, and other administrative tasks. If you don’t want to do them yourself, find someone to help you ensure that everything gets taken care of on this end.
If you’re ready to start growing your interior design business, consider using the tips mentioned above to help you with this.