Baltimore News Journal

So, you want to use sales enablement technology?

Welcome to the wonderful world of a new form of doing eCommerce—one that will make you more successful than ever before! 

Sales enablement technology is quickly becoming the go-to for ensuring that sales are maximized, people are utilized and trained properly and that you win big with your business.  

The way in which an organization can use sales enablement technology is two-fold. It first relies on how the organization currently operates and then ties in proven methods in the marketing and sales world. This is great because it basically means that your company is already half-way there to being able to use sales enablement technology. All that is left is working hard to integrate the technology into your business. 

But how do you actually use sales enablement technology in your organization and how does this implementation work? We are going to walk you through four easy steps to ensure that this technology is your new best friend, confident and biggest support system in the big world of sales. 

• Implement a strategy

Technology is great, but it is actually useless if it does not have a strategy to support it. Having a strategy creates a much-needed form of structure that allows the insights the technology give you to actually be used for the betterment of your organization. So there are a few important questions that need to first be addressed: what are your content needs, what are your training needs, what are your sales goals and how do you currently measure your return on investment? 

•  Have quality content

Content, content, content. Do not deny yourself of this ever so important aspect of sales enablement. Your content needs to be really aesthetically pleasing, your content needs to be a good representation of your products and your content needs to create a personal connection with your consumers! But no need to feel overwhelmed. An easy solution to ensuring that your content is properly utilized is through a content management system that sales enablement technology champions. So you never have to be left wondering what content you have, when to use it and how to use it. 

• Train in technology

A huge piece of sales enablement technology is that it helps the salespeople! But what good is having this technology if your salespeople do not know how to use it? So with sales enablement technology, your sales training will become that much easier. Imagine how much more successful and productive your team is going to be when they are properly trained in technology and know-how to completely own it when it comes to racking in the sales.  Training is often the crippling factor in allowing a company to make it big, so with this aspect practically all sorted for you, you can confidently go dominate the big world of eCommerce. 

• Launch and roll it out

So you’ve got a strategy on how you will use sales enablement technology, have sourced your content needs and have trained your staff. But the most important piece to the puzzle is to actually implement it all into real action points! Make sure your whole organization understands what you are doing, what you are using and why you are doing so. And make a big deal about it! This is exciting stuff that you want your entire team to buy in to. 

There you go, the four steps to rolling out your sales enablement technology. Combining with your strategy, content, staff and operations, you will see your eCommerce business get on the right path for the ultimate sales success!