Baltimore News Journal

Nowadays, brand is more important than ever. It is the brand that ultimately delivers the success of the company. Without a brand, there is no identity! 

Therefore, brand is a crucial element to any organization. So when it comes to marketing in the online world, brand plays a major role in attracting your intended audience.

When brands are successful with consumers, it means that they have achieved a level of brand suitability that is truly personalize to their audience. 

But accomplishing this is a process that is not to be taken lightly.  One of the most important parts of a brand to stand out positively in a cluttered online world is brand suitability. 

So how do you actually accomplish this brand suitability?  And what are the secrets you need to know to successfully implement this? Check out these five secrets you need to know when it comes to creating brand suitability. 

• Content is king

Content is one of the biggest representations of a brand today and how consumers judge a brand. With an online world full of content, it is important to make sure that it is surrounded by like-minded content that also support it and make it more appealing.  In order to do this, the content has to be special to the consumer. It is not just your brand’s content that needs to be considered. It is also the content of competing brands you need to consider and be aware of.  

• You can control your message

As a brand, make sure to protect the perception from the public. Part of this is done through to brand suitability and is determined by the content it is associated with. Assess what types of language, imagery, tone and public figures suit your brand and act positively around it. All you can do as a brand is give your audience the right tools and guidance to form their perception of you, so make sure you guide them in the right direction! 

• Brand persona should not be overlooked

Personality should never be overlooked, especially for a brand! It is the personality that will attract your audience and make them fall in love with you. One way to understand how audiences perceive your personality is by analyzing their association with your brand through their own online content on social media. By doing this, you will get a look into their hearts and understand what really resonates with them and how to form a relationship with them. And one of the most overlooked ways of doing this is by analyzing what has worked and not worked in the past for you! Even if it does not work, you can always learn from it! 

• Do not forget about language and culture

Your audience are sensitive and it is easy to take things out of context. The amount of times we have seen this happen to brands! Researching your audience’s culture and language is a very important form of protection to give yourself confidence that the brand message and content will be positively received. This is a huge risk assessment that can give you the ultimate brand suitability.  

• Rely on intel from your industry

Simple is always better. And so is the case with brand suitability. Keep it simple with your approach and go with your gut instinct, along with feedback from what is working with your industry. You know your industry inside and out, so do not underestimate yourself and your role in creating a successful outcome for your brand.  

The secrets to brand suitability are the magic five that we just went through. Al if comes down to is doing your research, being yourself and trusting yourself!